Business Writer | Author | Speaker | Trainer
I prefer elephants in the wild, but let’s discuss the elephant in the room:
AI is a wonderful tool, but there are things it can’t do. In my writing, speaking, training and consulting work, I deliver - sometimes with help from AI - what AI can’t. I create uniquely conceptualised strategic links, connections, and perspectives that engage, inform, entertain, and inspire. I bring authenticity, emotionality, creativity. I break rules to attract, intrigue, enchant, and entice.
I grew up surrounded by wildlife and war in Zimbabwe (previously Rhodesia) in southern Africa. I’ve been a senior executive and director of both commercial and non-profit organisations. Through my career in marketing, advertising, and general management, I’ve worked with organisations massive and micro on four continents, including some of the world’s biggest businesses and brands, like Unilever, Reckitt Benckiser, Caterpillar, John Deere, ANZ Bank, P&O, Johnson & Johnson, Dubai Electricity and Water, and Tristar Global Logistics. Outside of my paying work, I’m currently on the board of a disability services non-profit organisation and a founding member and director of an environmental charity, TheBEATS.org (Biodiversity, Endangered, And Threatened Species).
These experiences have been crucial in informing my writing, speaking, training and consulting work.
Apart from wildlife, I have a passion for writing, entertaining, and helping people grow, develop, and lead meaningful, happy, fulfilling lives.
“I've worked with John on several case studies and have been consistently impressed by his ability to quickly grasp the objective of the piece, bringing his business strategy, market context, and the human side of an organisation experience into play. His work strikes the right balance between professionalism and approachability, engaging the audience with clear, considered and well structured text. John’s deep understanding of marketing and messaging is a real asset, and he brings genuine insight to every piece. I wouldn't hesitate to recommend him for business writing, editorial, or strategic content work.”
Nic Hinwood, Director, Brand Strategist, KEO Design